The 1%

What's holding you back?

The 1% Edge: Why Most Never Push Past Their Limits

In elite sport—and life—everyone says they want greatness. Few pursue it. Fewer still earn it. Ever wonder why?

Only a fraction of a percent—less than 1%—take the consistent initiative to go beyond what's expected, to stretch their limits, and to become something greater than their current self.

Let’s break down why this is the case through three key psychological lenses:

1. The Mindset Divide: Fixed vs. Growth

“Becoming is better than being.” — Carol Dweck

In her book Mindset, psychologist Carol Dweck explains that individuals fall into one of two belief systems:

  • Fixed mindset: “I’m only as good as my talent.”

  • Growth mindset: “I can get better with effort.”

The problem? Most people say they believe in growth, but their actions scream otherwise.
Pushing beyond your comfort zone means risking failure, discomfort, and uncertainty—things the fixed mind actively avoids.

The less-than-1%? They lean into these challenges. They view effort as a path to mastery, not a sign of inadequacy.

 What separates them: They don’t fear being seen starting small. They fear staying small.

2. Victim vs. Fighter Mentality

"Tough times reveal true competitors." — Bill Beswick

Performance psychologist Bill Beswick draws a hard line between two types of athletes (and people):

  • Victims blame circumstances, avoid responsibility, and collapse under adversity.

  • Fighters adapt, persist, and own their responses—regardless of conditions.

Fighters understand that setbacks are part of the pursuit. Victims see obstacles as proof that “it wasn’t meant to be.”

Only the 1% choose to fight—even when no one is watching, no one is applauding, and no result is guaranteed.

 What separates them: They don’t need external motivation. Their identity is the motivation.

3. Comfort is the Killer of Progress

“You’re capable of more than you think—if you’re willing to be uncomfortable.”

From a performance psychology perspective, our brains are wired to conserve energy and avoid risk.
This is why most people train hard… until it hurts. Commit… until it’s inconvenient. Dream big… but only act small.

The 1% understand this truth:

Discomfort is a signpost for growth, not a signal to stop.

They deliberately step into challenges because they know that capacity expands under pressure—just like a muscle.

 What separates them: They train their mind like their body: under resistance.

💡 Key Takeaway:

Greatness isn’t about potential. It’s about permission—and most people never give themselves permission to try hard enough to find out who they could become.

The gap between average and elite isn’t talent—it’s effort over time.
And the secret of the 1%? They show up fully… before they feel ready.

🎯 Try This: Fighter Mindset Check-In

Ask yourself daily:

“Am I acting from fear, or am I fighting for growth?”

Did I choose challenge over comfort?
Did I take responsibility for my effort today?
Did I practice the belief that I can improve?

If you answer “yes” more days than not—you’re already in the 1%.

Want to stand out in your sport, business, or personal growth?
Start with your mindset. Choose to fight. Choose to grow.
Most won’t. That’s why you can.

Until next time,

Grant

If you’re looking to improve your mental clarity, performance, or overall wellness through sport psychology principles, I’d love to help you on your journey. Whether you’re an athlete, a parent, or simply someone looking to get your life back on track, I offer coaching that combines mental performance strategies with real-world, practical advice.

Click the link below ⬇️

I love helping athletes stay focused and maintain mental clarity when dealing with injury.

Victory pic with QBs!

Tools & Resources to Elevate Your Growth

Resilience is built with the right tools, practices, and support systems. Here are some resources to help you strengthen your mind, body, and emotional well-being:

  • The Movement Memo by Eric Hinman: Stay inspired with Eric Hinman’s Movement Memo newsletter, packed with actionable tips on performance, recovery, and mindset. Read more here.

  • SunTheanine for Mental Clarity: Support your mental clarity and relaxation with this non-sedating supplement—perfect for managing stress while staying sharp. Learn more here.

  • Trace Minerals Magnesium Glycinate Capsules: Boost recovery and relaxation with this premium magnesium supplement, an essential tool for calming your body and mind. Explore here.

  • Cold Exposure Made Simple – The Pod Company: Take your resilience practice to the next level with The Pod Company Cold Plunge. Cold plunges train your body to handle stress, boost focus, and build confidence.

  • Fuel Your Mornings – Lifeboost Coffee: Energize your resilience routine with Lifeboost Coffee. Organic, low-acid, and rich in flavor—this clean energy boost keeps you sharp and ready for anything.

  • BetterHelp Online Therapy: Resilience is about knowing when to seek support. Talk to a licensed therapist through BetterHelp for professional guidance in managing stress, building emotional strength, and navigating life’s challenges.

  • Eric Hinman on Recovery & Resilience: Gain valuable insights on recovery and resilience by watching Eric Hinman’s talk. Watch it here.

  • The Power of Cold Exposure: Discover how cold therapy builds both physical and mental resilience in this insightful video. Watch it here.

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